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Vox Viridis

The Sustainable Legal Voice

  • Greenwashing 10 Years Ago – How Far Have We Come?

    To avoid greenwashing, your sustainable business needs to make ecological claims about its products or services that are true, not misleading, and substantiated by competent and reliable scientific evidence.

     

    I came across an old study from Consumers International that highlighted some problems with green claims.  It has been ten years since this report.  Are consumers still seeing the same things:   

     

    1. Statements are often too general
    2. Statements which ought to be related to a product’s life-cycle frequently are not
    3. Statements tend to be too vague and unconvincing
    4. Statements do not give a real idea about the actual superiority of the product or its life- cycle
    5. Statements are often not relevant to the market in which the product is sold
    6. Claims are not verifiable
    7. There are far too many symbols and logos on products and packaging
    8. Because so many claims are made, and because those claims are not believed, people do not trust the official eco-labels either.

     

    It is good to see some trusted names and sources entering the market place.  UL Environment provides independent green claims validation, product certification, training, advisory services and standards development for sustainable businesses.  I have no connection to Underwriters Laboratory other than I know the name from any lamp wires I have in my house and their headquarters is not far from my house so I’ve met a few engineers there who get to blow stuff up from time to time.

     

    Credibility is key when it comes to making green claims for your sustainable business.  If you’ve been around for 163 years then there is a little weight to a validation from you.  If not, services like this one from UL will help….if your product has genuine sustainable attributes.
    Tags » Greenwashing Profit Sustainable Business
    • 29 October 2009
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  • William Broderick's Posterous

    Vox Viridis, a rough Latin translation of “green voice,” is about the intersection between people, planet, profits and the law.

    I'm William J. Broderick and I provide legal counsel to the new breed of entrepreneurs who are seeking to do good and do well by growing their social purpose businesses and social enterprise ventures.

    Mayfield | Broderick is a law firm that defines and implements sustainability principles into legal affairs.

    www.SustainableLegal.com

    For construction related postings, visit www.TheConstructionContractReview.com

  • About William Broderick

    Vox Viridis, a rough Latin translation of “green voice,” is about the intersection between people, planet, profits and the law.

    I'm William J. Broderick and I provide legal counsel to the new breed of entrepreneurs who are seeking to do good and do well by growing their social purpose businesses and social enterprise ventures.

    Mayfield | Broderick is a law firm that defines and implements sustainability principles into legal affairs.

    www.SustainableLegal.com

    For construction related postings, visit www.TheConstructionContractReview.com

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